welcome to me

Gabriel Ruas Santos Rocha studied communications in his hometown of Porto Alegre, Brazil, where he started his career in the modeling and entertainment industry as an agent for the renowned French modeling agency, Marilyn. The agency quickly transferred him to Sao Paulo where he was shortly after recruited to join the team at Ford models.

With a passion for the movie and music industry, Gabriel began writing weekly emails within the agency with his “cool and hot” recommendations. These emails soon went viral among friends and clients. It was then that Gabriel received a call from the fashion editor at Marie Claire telling him he should start a blog and pursue writing anything he felt was interesting and intriguing. The blog soon caught the attention of the editors at Vogue and L’Officiel, for which he contributed articles ranging from the earthquake disaster in Haiti to celebrity events like the Costume Institute’s MET Ball in New York.

Gabriel’s career as a model agent eventually brought him to New York City, where he worked for Elite Model Management, before joining Trump Models in January of 2012. It was in New York that Gabriel’s career as a writer took flight.

Gabriel wrote a bi-weekly column for the New York based website Look Books, in which he interviewed models from all over the world. His contributions with the site also extended to profiling artists, reviewing art exhibitions and interviewing iconic talents of the entertainment industry. In 2014 Gabriel completed his first feature screenplay. The young writer worked for two years as a contributor for the news portal The Huffington Post and is currently working on a book.

Gabriel’s website continues to be one of his most cherished idea outlets and houses all of his recent articles from all medias, including pieces for Harper’s Bazaar Thailand,Vogue Brazil and The Peninsula Magazine.

In 2017 Rocha took the entrepreneurial path and opened ANTI management, a talent agency that aimed to be inclusive of all and that came ready to challenge the fashion and modeling industries. Even though the business ultimately did not succeed, Gabriel continues to believe in its core values and carries its flag in everything he still does.